By BUTH REAKSMEY KONGKEA
Every weekend thousands of Cambodian people, particularly members of the younger generation visit the larger shopping malls, according to the evidence of shopping center mangers and vendors. According to these sources, the nation’s youthful shoppers are keen to see the results of beautification projects around Phnom Penh, as well as keeping track on all the latest “must have” products, devices and styles.
Leng Hak, Deputy Manager of Sorya Shopping Center, a popular super market in the centre of Phnom Penh City, said that at least 3,000 enthusiastic shoppers, the majority of them are students and youths visit the shopping center every weekend.
“Our visitors tell us they are impressed with the ongoing process of modernization here at Sorya. They can also guarantee that new technologies, products and styles will be available here first.” Hak said. “For the customer who wants to buy household essentials, our Shopping Mall also offers a convenient one-stop source for all these products.”
Taing Bunlee, Manager of the restaurant at the Sorya branch of Lucky Super Market, said that the younger generation was attracted by the fast paced, fast food quality of a visit to the center. For them, shopping was not a matter of buying the necessities of life. The activity had become a life/style statement and an integral part of a well rounded weekend’s entertainment.
Sovanna Shopping Center is another modern shopping center located at Sangkat Tomnup Toek, Khan Chamcarmon, Phnom Penh. Kong Piseth is the Chief of Security there and reported that every weekend an average of 2,000 shoppers of all ages visited his shopping center per day.
Piseth told the Cambodia Weekly that besides going to examine and buy all the up-to-date techno-necessities, the center offered a relaxing venue to eat a meal and play a selection of games.
Pen Sothy, 18, a student in Baktouk High School in Phnom Penh, said that he and his friends could be found shopping and dining at one of Phnom Penh’s Shopping Super Centers on almost any weekend of the year. He said his experience was one of unalloyed pleasure. “I visit these places because I like the dining, the shiny objects of desire and best of all, the people watching.”
He added, “I enter these places with both eyes open. From a marketing point-of-view, I like to see the window displays and the creative ways in which products are promoted. I am inspired by some of these ideas and will be able to adjust them to suit my purposes.”
Huy Say, 45, a businessman and teacher at a private school in Phnom Penh, said that he and his wife take their children to the Shopping Super Centers as a form of education. He said, “All children and many adults are attracted to bright toys and sugary foods and play. In showing my kids this stuff, I hope they understand that playing hard with the luxuries of life requires a certain quantity of working hard too.”
Kep Chuktema, Governor of the Phnom Penh Municipality, told the Cambodia Weekly, July 15 that in order to increase the number of tourists and create work for Cambodian nationals, the Phnom Penh Municipality planned to develop the city’s infrastructure to create new and attractive destinations such as shopping centers.
He said that as well as shopping centers, there were to be more gardens, entertainment outlets and night markets.
The Governor promised that, “In the next ten years, Phnom Penh will become one of the best and most intelligently developed cities in Asia. The international tourist will be more than encouraged to visit us as all roads shall lead to Phnom Penh.”
Every weekend thousands of Cambodian people, particularly members of the younger generation visit the larger shopping malls, according to the evidence of shopping center mangers and vendors. According to these sources, the nation’s youthful shoppers are keen to see the results of beautification projects around Phnom Penh, as well as keeping track on all the latest “must have” products, devices and styles.
Leng Hak, Deputy Manager of Sorya Shopping Center, a popular super market in the centre of Phnom Penh City, said that at least 3,000 enthusiastic shoppers, the majority of them are students and youths visit the shopping center every weekend.
“Our visitors tell us they are impressed with the ongoing process of modernization here at Sorya. They can also guarantee that new technologies, products and styles will be available here first.” Hak said. “For the customer who wants to buy household essentials, our Shopping Mall also offers a convenient one-stop source for all these products.”
Taing Bunlee, Manager of the restaurant at the Sorya branch of Lucky Super Market, said that the younger generation was attracted by the fast paced, fast food quality of a visit to the center. For them, shopping was not a matter of buying the necessities of life. The activity had become a life/style statement and an integral part of a well rounded weekend’s entertainment.
Sovanna Shopping Center is another modern shopping center located at Sangkat Tomnup Toek, Khan Chamcarmon, Phnom Penh. Kong Piseth is the Chief of Security there and reported that every weekend an average of 2,000 shoppers of all ages visited his shopping center per day.
Piseth told the Cambodia Weekly that besides going to examine and buy all the up-to-date techno-necessities, the center offered a relaxing venue to eat a meal and play a selection of games.
Pen Sothy, 18, a student in Baktouk High School in Phnom Penh, said that he and his friends could be found shopping and dining at one of Phnom Penh’s Shopping Super Centers on almost any weekend of the year. He said his experience was one of unalloyed pleasure. “I visit these places because I like the dining, the shiny objects of desire and best of all, the people watching.”
He added, “I enter these places with both eyes open. From a marketing point-of-view, I like to see the window displays and the creative ways in which products are promoted. I am inspired by some of these ideas and will be able to adjust them to suit my purposes.”
Huy Say, 45, a businessman and teacher at a private school in Phnom Penh, said that he and his wife take their children to the Shopping Super Centers as a form of education. He said, “All children and many adults are attracted to bright toys and sugary foods and play. In showing my kids this stuff, I hope they understand that playing hard with the luxuries of life requires a certain quantity of working hard too.”
Kep Chuktema, Governor of the Phnom Penh Municipality, told the Cambodia Weekly, July 15 that in order to increase the number of tourists and create work for Cambodian nationals, the Phnom Penh Municipality planned to develop the city’s infrastructure to create new and attractive destinations such as shopping centers.
He said that as well as shopping centers, there were to be more gardens, entertainment outlets and night markets.
The Governor promised that, “In the next ten years, Phnom Penh will become one of the best and most intelligently developed cities in Asia. The international tourist will be more than encouraged to visit us as all roads shall lead to Phnom Penh.”
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